Safe Sleeping


SIDS and Kids Safe Sleeping is an evidence-based health promotion campaign developed for health professionals, childcare workers, new and expectant parents, and anybody else who cares for babies and infants. The campaign has been developed in conjunction with Australiasian and international researchers, providing information around Sudden Infant Death Syndrome (SIDS) risk reduction and fatal sleeping accidents.

Since it’s inception in the early 1990’s, the campaign has reduced the incidence of SIDS by 85%. Vigilance is still required in delivering our Safe Sleeping message to the broader community as sadly the cause of sudden infant death syndrome remains unknown, as more research into the cause is still required.

How to Sleep Your Baby Safely

Your baby's safety is our highest priority, which is why we recommend you use these six safety tips when putting your baby to bed:

  1. Sleep baby on the back from birth, not on the tummy or side
  2. Sleep baby with head and face uncovered
  3. Keep baby smoke free before birth and after
  4. Provide a safe sleeping environment night and day
  5. Sleep baby in their own safe sleeping place in the same room as an adult caregiver for the first six to twelve months
  6. Breastfeed baby

For more information, go to