About US

In hospital with baby Chloe, 2009

PLUM COLLECTIONS is an Australian owned family business producing quality garments for babies and children. The company produces an extensive range of high quality Australian designed clothing, swimwear, sleepwear, swaddles and infant sleep bags.

PLUM has become one of Australia’s best-loved and most trusted name in kids’ and baby’s fashion. The PLUM brand is synonymous with stylish, well-designed, high quality, practical everyday fashion at realistic prices.

The 'PLUM' fashion label for newborns to toddlers consists of fashion forward designs in bold, bright, fun colours to suit babies and toddlers that are ready to embrace the world around them.

The 'PRECIOUS' label specialises in clothing for newborn babies (sizes 0000-0). The PRECIOUS collection has a traditional, nostalgic feel with soft fabrics and delicate colours for a gentle start to life.  

PLUM COLLECTIONS also offers a delightful range of pyjamas, swimwear and baby sleep bags. 

PLUM has been in the Pepper family for three generations. Established in 1965 by Bob and Nell Pepper, the business is now owned and managed by Bob’s grandson Shane Pepper and his wife Eugenie. The busy couple have two young children Tommy and Chloe and fully understand the needs of today's parents.

Plum’s products are designed locally by a small in-house team. “Our designers have over 15 years fashion industry experience with expertise in graphics, textiles, babywear and women-wear for major international brands. Most importantly, the team are all mums so they get what kids and parents need”.

PLUM believes in giving back to the community. In 2011, it collaborated with SIDS and Kids – an organisation dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood as well as supporting bereaved families. Today PLUM donates a percentage of its profits from sleep bag sales to SIDS & Kids, a cause that Shane and Eugenie passionately support.

Not only does Plum sell its baby clothes online, PLUM is available in major department stores including David Jones, Baby Bunting and top boutiques Australia wide. It also exports to New Zealand, the UK and US.